Media Convergence
Reading 2 Quinn S. (2005) Chapter 2: “Why and how convergence is emerging” in Convergent Journalism: The fundamentals of multi-media reporting New York: Peter Lang.
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If there is anything the 21st century people are scarce on, it is time. Like my grandma always says: “No one has the time anymore to sit down for a coffee. They are always on the run”.
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A busy and hectic lifestyle make people want and need convenience, and convenience changes the way the public get their news. Many no longer have time to read through newspapers, or see the 6 o`clock news. The consumer wants faster and easier access to news. They want it whenever and wherever. The internet gives the audience updatet news 24 hours a day, seven days a week, and because internet is free the declining newspaper sale probably want change.
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Such development not only affects media products, but also changes the processes involved in production, distribution and consumption. This gives the journalist more challenge. They are expected to learn new skills so they are able to work in a multimedia production. This is the start of the Mojo journalist.
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Convergence of the media also changes the newsrooms. The printers, the broadcasters and the onliners inside the same platform need to stick together to make the best multiple news. As mention in the text of Stephen Quinn, same values seem to be the strength to success in a convergence world.
